A New Look With New Imagery Was Needed
Younger people are attracted to sleek designs and will be more enticed to purchase goods or services from a company that’s modern and edgy. Simply put, young consumers appreciate stunning visuals. EFI is an older, more established, private jet travel management and leasing company in what used to be a traditionally ‘stuffy’ industry that realized it needed to reform its digital imprint into what the younger generation expects in order to draw the younger traveler in and stand out among their complacent competitors that have not moved with the times.
Like many other businesses, one of EFI’s top priorities was to continue growing and expanding in their growing and expanding industry. An effective way of growing is to appeal to a younger audience in order to increase their own revenues and continue the growth cycle. EFI took aggressive (but practical) steps to impress and lure in millennials and attract them to their amazing private jet travel services with a brand new website, all new visuals, all new stories and new travel package options.Â
Improve On The Existing
Sometimes a project doesn’t have to be complicated! Often it is the simplest strategies that are the most effective. We worked to improve search engine rankings & traffic Executive Fliteways. When we benchmarked site traffic to the fly-efi.com website, it was at 200 visitors per month. In 36 months it steadily increased to over 5,000 site vistors per month.
New Visuals
Being in an impressive industry by nature, EFI needed impressive images to tickle the younger user’s travel bone and stimulate the visitor’s travel dream. By improving imagery, visitors were more likely to stay on the site and book a flight to one of the exciting worldwide destinations. When we benchmarked average time on site, we saw that time increase from 46 seconds to 2;15 seconds.
Increase Internet Presence
SEO is complicated – but it boils down to performing a deep. full, complete on-site audit. A technical SEO audit finds all the issues while also developing a keyword strategy compromised of short terms quick wins & long term core terms. In addition to perfect SEO scores, we added Facebook, Twitter, GMB and Instagram accounts to go and be seen where the younger travelers are.